Distinguish your Business with Video

An iPlayer subscriber recently asked me a valid question: Why use iPlayer or some other high value streaming video provider when his company could use YouTube, which is free? He also asked why he couldn’t simply deliver video directly from his web server. His question did not surprise me because as entrepreneurs and business owners, we must be vigilant in our quest to maximize the limited resources we have – especially money. My subscriber – actually he has a trial account and he’s deciding if he should activate – is doing his due diligence, something I respect enormously.

The answer to his questions came easily. I explained to him that delivering profits to his bottom line, particularly in our difficult economy when competition is fierce and margins thin, requires distinguishing his service, in this case he’s a professional videographer, from all the videographers he competes with. For example, I explained, if a potential client visited his competition’s website and saw a YouTube video example, with its typical low quality and then the client saw his video, in a large screen with exceptional video quality, which videographer is the potential client more likely to choose? All other things being equal, he’s likely to choose the professional with the high quality video.

iPlayer delivers exceptional performance at minimal cost. The software tools we created have made delivery of exceptional video very inexpensive and a breeze. Using a web developer to deliver progressive video would be much more expensive than using a self-service tool like iPlayer, with its true Flash streaming and bandwidth detection. The annual cost of iPlayer is $360. What would it cost to hire a web developer to manage all that content over the course of a year? Much more. I’ll not fail to mention the many opportunities to make money with a $30/month iPlayer account including the ability to host a client’s video for steaming delivery to their customers and potential customers.

My subscriber listened carefully and I think my message rang true to him. We’ll see. My bet is he’ll soon activate.

iPlayer is limited only by your imagination and innovation.